The Atlanta Cycling Festival is excited to partner with global campaign organization Mighty Earth on this year’s festival. One of Mighty Earth’s areas of focus is creating an international movement towards sustainable rubber. As consumers of rubber tires, cyclists have the market power needed to pressure rubber companies to move in a more ecological direction.
Rubber is currently one of the leading causes of deforestation and pollution. Rubber plantations destroy natural habitats and leave forests desolate and desecrated. If the industry continues on its current path, over the next 5 years rubber production will create as much CO2 as India does in a year and clear an area of forest tabout the size of the state of South Carolina. Tires account for more than 70 percent of all natural rubber use, so this market has the chance to influence the entire industry!